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social media for business - commerce


  • Social Media B2B and B2C strategy development - i.e., “Social Commerce”
  • Technology Implementation
  • Social Monitoring, Analysis & Response
  • Business Payback Analysis

C. James Article in
Strategic Social Networking:
Three Reasons Businesses Don’t use Social Media (and Three Reasons why they Should)

web presence:

Web presence is more than having a website or using social media. It’s a combination of “listening” and “sharing”. In short, it’s about a conversation.

CatStrat helps your organization participate in (and influence) the conversation.

the steps:

  1. Educate
  2. Evaluate (Needs Assessment & Business Goal Alignment)
  3. Prototype (Mock-ups, Demos - Show & Tell)
  4. Implement Part-A (Listen/Monitor)
  5. Implement Part-B (Share)
  6. Maintain (Content creation, bookmarking & sharing. Ongoing new tech/tool identification)